Number 1 Rule for Creating IP

As kids, one of the first lessons we learn is to share with each other.

As entrepreneurs, it's important to remember that.

People have been coming to me lately, looking to produce their own intellectual property. I love it when they do, but there's one test I put them through and most of them fail.

When I ask, "What do you want to offer people?" and I get "Well, I want to charge $19.95" ... STOP!

If you are truly interested in benefitting others, what you want to be saying to me is, "I am going to teach people to 'insert your goal here' by creating a downloadable series and I want to charge $19.95."

See the difference?

It's VALUE - a burning desire to share their information because they know it will benefit others.

So if you are out there thinking of creating a dvd or download-able program that teaches people to to better do X, remember IP Rule Number 1 - SHARE and provide VALUE and it will $ell.